What Slovenian spas lack most is specialisation, said the head of the

Association of Slovenian Natural Spas Iztok Altbauer.

Instead of

knowing which spas offer specific products, guests have a choice of 15 spas

with very similar services, he said.

Igor Magdič, the executive

director of the Terme Lendava spa, said every spa needed to find its

guiding line and specialise in a certain segment, adjusting their

operations accordingly.

For bigger spas the future lies in

high-quality mass-market services; smaller spas need to offer niche

products, he said.

The importance of specialisation was also

highlighted by the executive director of Terme Ptuj Andrej

Klasinc.

For Šmerješke toplice the focus on individualised medical

wellness programmes paid off, added Nada Milač of Krka's wellness

division.