Brežice, 14 April (STA) - Slovenia's natural spas, which generate some EUR 200m in revenue per year, should seek out niches and specialise in order to attract more foreign tourists, a round table on the future of spa tourism in Slovenia on Saturday concluded.
What Slovenian spas lack most is specialisation, said the head of the
Association of Slovenian Natural Spas Iztok Altbauer.
knowing which spas offer specific products, guests have a choice of 15 spas
with very similar services, he said.
Igor Magdič, the executive
director of the Terme Lendava spa, said every spa needed to find its
guiding line and specialise in a certain segment, adjusting their
For bigger spas the future lies in
high-quality mass-market services; smaller spas need to offer niche
products, he said.
The importance of specialisation was also
highlighted by the executive director of Terme Ptuj Andrej
For Šmerješke toplice the focus on individualised medical
wellness programmes paid off, added Nada Milač of Krka's wellness